Sage SalesLogix Marketing

• Segment your customer base to identify the most profitable opportunities
• Target prospects and customers with the most effective message and medium, shortening your sales cycle
• Capture rich, timely data from customer interactions across your organisation - develop and execute powerful marketing programmes that drive results
• View critical marketing intelligence like return on investment (ROI) for your marketing campaigns, so you can focus your strategy and resources on programmes that deliver results for your business.

• Segmenting customer data lets you focus your resources on targeting profitable customer and prospect segments
• Dashboards allow you to quickly understand the success of each campaign in terms of response rates and actual versus forecasted sales results
• Get the insight you need to increase the effectiveness of your marketing efforts and deliver sales results

• Design, execute, and track all campaign activities in one location
• Re-use past successful campaign profiles
• Launch custom contact processes to automate workflow for sales reps
• Retain successful data for future campaigns

• Deliver targeted marketing messages or sales offers to select customer segments
• Enable sales reps to quickly create groups for personalised sales campaigns
• Segment customer and prospect lists using user-friendly filtering tools

• Import leads from web forms, tradeshows, seminars, or purchased lists
• Manually create leads from cold calls or referrals
• Track leads at every stage, from lead through closed sale

• Capture prospect information via a company website and import lead data
• Launch marketing processes to schedule letters, calls or literature requests
• Gather valuable demographic data for use in segmentation and offer development

• Create qualification checklists using criteria you define
• Click to convert qualified leads to new sales opportunities
• Merge duplicate leads with existing contacts and accounts

• Streamline marketing and sales campaigns by automating standard tasks
• Automatically archive letters, emails, faxes or proposals within customer account records

• Execute email campaigns using Mail Merge or integrate with Sage E-Marketing for full email campaign management
• Upload target lists directly into Sage E-Marketing
• Pre-populate Sage E-Marketing with your company templates and content
• Transfer Sage E-Marketing response data automatically into Sage SalesLogix

• View response data real-time to analyse the impact of campaigns in progress
• Assess campaign metrics such as response ratio and associated sales revenue

• Coordinate and track the stages and tasks critical to executing effective campaigns
• Schedule task owners, assign dates, due dates and budget for each task

• Gain critical visibility into campaign budgets and direct revenue impact
• View revenue real-time as opportunities linked to campaigns are updated
• Track forecasted vs. actual budgets, including metrics such as cost per lead